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Author: tamlynt

Keywords: Bluetooth Bluetooth marketing Bluetooth advertising blue tooth bluetooth adverts proximity marketing bluetooth.co.uk bluetooth adapters bluetooth broadcaster

Added: February 24, 2009

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India is fast becoming a hot market for Bluetooth advertising. We’ve previously reported on Bluetooth marketing at the Harry’s Bar & Casino chain. Now comes news of Bluetooth advertising at Hindu temples.

While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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A new trend appears in the mobile marketing since the beginning of 2006 : The Bluetooth marketing, or proximity marketing.

This new tool works as a direct marketing channel to end users mobile phones. The first generation of these tools established a connection with the Bluetooth enabled phones (activated and set to visible) which are within 20 meters from a dedicated hotspot. A question appears on the screen of the phone in the form ‘Do you accept content from Alterwave ? Yes / No’, where Alterwave is the name of the company willing to advertise. If the user presses Yes, the download proceeds at a speed of typ. 50kB/sec over Bluetooth. The data transfer is 100% free. A video of 500 kB would be sent in about 10 seconds.

If the user presses No, the popup disappears from the screen, and if the users does not press either key the popup will disappear when the phone leaves the Bluetooth covered zone.

This new media raises a lot of interest in the advertising and marketing industry. The kind of files that they push is images (still or animated), sounds (mp3) and video.

The risk to see the Bluetooth marketing seen as Spam does exist, but an opt-in is also possible by requiring the user to approach his phone close to a given point (typ. 1-2 meters) for triggering the download.

The challenge is now for media and marketing agencies to use this innovative tool wisely, and certainly to send value added content to the users. The Bluetooth marketing has a lot of impact on end users, so it should be used with wisdom.

Alterwave is one of the leading companies in this market.

Article Source: http://EzineArticles.com/?expert=Etienne_Richelle

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New internet and wireless technologies have created immensely expanding arenas for advertising and entirely new techniques for marketing that were unheard of a decade ago. One such technique is called “proximity marketing,” which is based on the wireless technology of the Bluetooth.

A promotional Bluetooth is a listening device that is connected to a cell phone. It receives not only cell phone transmissions but also wireless transmissions that are anywhere within ten meters of it at any time. This is the basis of proximity marketing. Promotional ads are sent out from a certain location, and they are picked up by any promotional Bluetooth within ten meters, or about 30 feet. Obviously, with such short distances involved, the applications are a bit limited (hence the name “proximity marketing”) but retailers have found it to be an effective and lucrative market nonetheless.

Proximity marketing, or promotional Bluetooth marketing, is most useful to local merchants. It helps to capture the attention of people who are walking or driving by and who might not otherwise stop in a certain store or restaurant. Potential customers come near, even if they are only on their way to somewhere else, and then are told that the restaurant right over there is having a lunch special, or the clothing store two doors down has their favourite brand on sale.

In some cases, these customers are sent an electronic gift certificate right at that moment, for a business that they don’t have to go out of their way to get to. Studies of this new technology have shown that when coupons are sent to people nearby through Bluetooth proximity marketing, 25% of the recipients can be expected to redeem those coupons at the nearby establishment. That is a huge rate of return on a very small investment.

One drawback to promotional Bluetooth proximity marketing is that the user’s Bluetooth has to be set on “discoverable” for them to receive the coupon or advertisement, and many people do not leave their promotional Bluetooth devices on this setting-precisely because they do not want to be bothered with “spam,” or unwanted advertisements. Experts advise that to combat this, local businesses simply post signs that request that Bluetooth users turn on their discoverable settings and they will receive a coupon or gift certificate. This is an interesting mix of old and new technologies, and it seems ironic that a cutting edge wireless technology would have to rely on something as archaic as a window sign to alert users to its benefits. However, once they receive the message on their promotional Bluetooth, the customer is already right there, and has little reason not to go into the establishment in question.

Proximity marketing is a brand new technique that is most ideally suited for shopping malls or downtown shopping districts, where many people gather and businesses are located very near to each other. It would not be as ideal for areas where people drive more than walk, but it is nevertheless proving to be a powerful new marketing technique.

Matt Franks is director of Fluid Branding, the UK’s leading online supplier of promotional Bluetooth items and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.

Article Source: http://EzineArticles.com/?expert=Matt_Franks

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